Malta— Sports betting technology provider Altenar has launched a new feature called "Sliced Markets," aimed at providing players with a more accurate and personalized betting experience, and helping operators enhance the flexibility and differentiation of their products.
This feature allows operators to filter and display specific betting options based on existing betting markets. For example, they can choose to only display specific odds ranges or hide certain irrelevant options, thus presenting a more intuitive and streamlined betting interface according to the end user's preferences.
Altenar states that this feature is part of its ongoing strategy to optimize sports betting products. Through this feature, operators can customize market presentations based on player behavior, helping users find the types of bets they are interested in more quickly, thereby increasing user stickiness and betting conversion rates.
The company's Director of Sports Betting and Data Products, Dinos Doxiadis, said: "The Sliced Markets feature allows our partners to display more targeted content based on different users' interests, thereby enhancing their engagement and betting efficiency."
He added, "This not only helps improve operator retention of users but also creates more attractive product differentiation in the competitive betting market."
