Playzia has announced a partnership with the UK betting platform Midnite to introduce its full suite of gaming products to the UK market, with a focus on launching branded game content based on the popular reality show "Love Island".
This collaboration includes not only popular slot games such as Grand Ocean Megaways, Zeus's Thunderstrike, Billionaire Buffalo Hold 'n Win, and Piggy Clusters, but also covers Playzia's licensed development of the "Love Island" series of games, with the first release being "Love Island: Spinning Love".
The game is expected to launch simultaneously during the new summer season of "Love Island" in 2025, as one of the ten planned titles under the licensing agreement with ITV Studios. Its launch will be integrated through the Midnite platform, combining Midnite's existing sports betting and online casino ecosystem to create a richer immersive entertainment experience for players.
Joe Caetano, Commercial Director at Playzia, stated: "This partnership is a key step in our expansion into regulated markets like the UK, especially during the summer series broadcast, where the 'Love Island' series will bring a unique entertainment experience to UK players."
Chelsea Pinho, Senior Casino Manager at Midnite, also expressed anticipation: "We are always committed to bringing content closer to the interests of our players, and this collaboration is an important attempt to closely integrate popular TV content with betting games."
"Love Island: Spinning Love" is the first game developed under a three-year exclusive licensing agreement signed with Zoo 55, aimed at forging new pathways between reality show IP and interactive entertainment.
