iGaming solutions provider GR8 Tech announces the appointment of Sarkis Basmajian as the Regional Sales Director for the Middle East and North Africa (MENA), marking the company's formal acceleration of business expansion in this high-growth market.
Basmajian, with nearly a decade of industry experience, has worked in various second-tier markets in iGaming sales and customer management, familiar with the regional market rhythm. His tasks in the new position include establishing local partnerships, promoting the localization of products, and tailoring solutions for clients in the region.
He stated, "The greatest attraction of joining GR8 Tech is its clear vision for development. We are building the next-generation iGaming infrastructure to serve rapidly growing markets like the Middle East and North Africa." He noted that local operators need more than just simple localization; they require "strategic vision, responsiveness, and technical strength."
GR8 Tech's Chief Strategy Officer Yevhen Krazahan added, "Our strategic goals are clear—rapid expansion, flexible deployment, and ensuring our technology platform performs highly across the globe. Under Sarkis's leadership, we will fully unleash the potential of the MENA market."
This appointment also continues the recent personnel strategy upgrade at GR8 Tech. The company had previously appointed Lusine Khudaverdyan as the Head of Casino Operations and Edward Smyshliaiev as the Chief Technology Officer, demonstrating its firm commitment to supporting global growth.
