The Tampa Bay Buccaneers announced a multi-year partnership with Florida's only legal sports betting company, Hard Rock Bet, starting from the 2025/26 season, where the latter will become the team's official sports betting and top-level "Pewter Partner".
The partnership includes stadium, digital platform, and event promotions, featuring game day VIP experiences, exclusive in-app promotions, in-venue branding, and digital marketing. Hard Rock Bet will also set up in the Buccaneers-themed activity area "Bucs Beach" at Raymond James Stadium and offer live betting at the Tampa Seminole Hard Rock Hotel and Casino.
The Buccaneers' Chief Business Officer, Artur Kosla, stated that sports betting is becoming an important part of the fan experience, and Hard Rock Bet will bring more interaction and fun to game days. Nick Menas, a representative of the platform, mentioned that the Buccaneers are already one of their most popular betting teams, and the partnership is expected to further enhance user engagement.
This collaboration continues the brand expansion pace of Hard Rock Bet. Recently, the company launched an exclusive slot machine "Liberty Fortune" with Bragg Gaming and offers over 3000 games in New Jersey, with plans to introduce more proprietary titles in the future.
