New York State Gaming Commission's latest data shows that in July 2025, the state's total sports betting revenue reached $155.9 million, a year-on-year increase of 10.7%. The total betting amount was $1.41 billion, an increase of 11.1% from the previous month, with an average hold rate of 11.08%. This marks the first time New York has achieved a double-digit win rate for three consecutive months since the launch of mobile gambling in January 2022.
In July, New York State earned $79.4 million from sports betting taxes, with a cumulative annual tax revenue of nearly $736 million, an increase of $147.2 million from 2024. Despite intense market competition, FanDuel continued to lead with a July revenue of $61.4 million, a year-on-year increase of 3.5%, and its historical digital revenue exceeding $3 billion. However, its user traffic share decreased by 1.2% month-on-month to $476.9 million, accounting for 34% of the market, the lowest since its launch.
DraftKings led for the second consecutive month with a betting amount of $509.4 million, a year-on-year increase of 11.5%, and a revenue of $52.5 million, accounting for 10.3% of the market. Fanatics performed impressively, with a revenue increase of 80.8% to $13.9 million in July, and a transaction amount of $137.7 million, reaching a market share of 9.8%, the highest since its relaunch in November 2023.
BetMGM and Caesars both achieved nearly $10 million in revenue, with transaction amounts of about $98 million each. ESPN Bet, since entering the market in September last year, achieved a double-digit hold rate for the first time at 10.4%, with a revenue of $3.9 million.
The July performance was robust following June's $206.5 million in total online sports betting revenue, although the betting amount was the lowest since August 2024, it still grew by 54.2% year-on-year. Historical data shows that New York's summer hold rates are typically high, maintaining between 9.2% and 11.1% from July 2022 to July 2025.
Entering the third quarter, analysts will focus on whether operators can maintain high profit margins during the upcoming NFL season, a period typically marked by increased betting volumes and more intense market competition.
