BGaming has officially obtained a B2B license from the Swedish Gambling Authority (Spelinspektionen), allowing it to provide certified games to licensed operators, which also means that Swedish players will be exposed to the company's products for the first time, including popular games "Merge Up" and "Aztec Clusters", as well as upcoming new releases.
This approval comes shortly after BGaming expanded its influence in the Latin American market through a new integration with Betcris. According to the terms of the license, the company can provide game distribution services to locally licensed operators within Sweden's regulated gambling environment.
Antanina Ivanova, BGaming's Head of Legal and Compliance, stated that entering the Swedish market is an important milestone for the company in one of Europe's most competitive markets, "Our team has always adhered to the highest regulatory standards, and being able to enter one of the industry's most demanding markets is the best proof. We look forward to cooperating with Sweden's leading operators to bring unique entertainment experiences to local players."
The Swedish market has continued to attract international suppliers in recent years. Just before BGaming's approval, Solidicon was authorized to provide games such as "Navigator" and "Swiminator" to Swedish operators with the support of BetComply; meanwhile, Myntet also joined the Swedish Trade Association BOS, becoming the third new member within a week.
This license not only opens the door to the Nordic market for BGaming but also marks an important step in its European expansion strategy. By collaborating with local licensed operators, BGaming is expected to establish a strong foothold in the competitive Swedish market and further enhance its brand influence in Europe.