Novomatic's digital gaming and entertainment division Greentube has announced a partnership with South Africa's leading operator Hollywoodbets to further expand its local business footprint. The agreement, led by Novomatic Africa, comes just five months after Greentube officially entered the South African market in March 2025.
The collaboration will be based on Greentube's Mynt platform, which is equipped with a remote gaming server and modular tools, supporting efficient and scalable content delivery. Through this partnership, Hollywoodbets players can now experience several of Novomatic's classic slot games, including "Book of Ra Deluxe," "Sizzling Hot Deluxe," and "Lucky Lady's Charm Deluxe," which have already gained widespread recognition in regulated markets worldwide.
Hollywoodbets is a well-known gambling brand in South Africa, covering sports, casino, and live dealer operations, and continues to expand its digital business. Greentube's Chief Product Officer and Chief Risk Officer Michael Bauer stated that this partnership is an important step in the company's regional growth strategy, leveraging Hollywoodbets' brand influence to bring quality content to a wider audience. Hollywoodbets Product Manager Wayde Dorkin emphasized that the collaboration with Greentube significantly enhances the appeal of its slot products.
This partnership follows several of Greentube's expansion actions in the international market. In August, Greentube signed agreements with Bragg and Intralot with the Croatian National Lottery Hrvatska Lutrija; in July, it partnered with Zeal and bet365 to launch products on the German lottery and online platforms.
