Aristocrat's social casino division Product Madness officially launches the NFL Super Bowl Slot Machine, the world's first free social casino mobile game licensed by the NFL.
The game was developed in collaboration with the NFL and the NFL Players Association (NFLPA), and was launched globally on August 21, available for free download on iOS and Android platforms for players aged 18 and over.
The NFL Super Bowl Slot Machine combines the NFL brand with classic slot machine mechanics, allowing players to freely choose from the league's 32 teams, thereby unlocking exclusive branded content for the respective teams. Through collaborations with the NFLPA and NFL Films, the game also incorporates real NFL game day footage and atmosphere, further enhancing the immersive experience.
Game highlights include the "Quarterback Sprint" season challenge, "Daily Training" tasks, and a progression system from "Rookie" to "Hall of Fame." Additionally, NFL star Micah Parsons was invited to serve as the brand ambassador for this release.
Product Madness's Senior Vice President and Head Matt Labbat stated: "For the NFL Super Bowl Slot Machine, we are not just developing a game, but also hoping to provide fans with a new way to experience the sport they love. Every detail has been meticulously designed to integrate the team's sense of honor and authenticity into the free mobile gaming experience."
NFL Vice President of Video Games Ed Kiang added: "This game represents a new venture by the league into interactive entertainment. It not only attracts more new players but also allows existing fans to interact with their teams in a more engaging way. Through collaboration with Aristocrat and Product Madness, we are able to offer a passionate and free social casino experience to players worldwide."
This new release coincides with an internal organizational adjustment at Aristocrat: in February 2025, the company completed a strategic assessment, sold Plarium to Modern Times Group, and restructured Big Fish Games. At the same time, Aristocrat also disbanded the Pixel United division, making Product Madness the main reporting entity for its core social gaming business.
