Maltese gaming provider Gamzix announced the launch of its latest brand event Behind the Reels, offering partners an immersive experience to deeply explore the creativity, passion, and technical craftsmanship behind each game.
Event Purpose
The goal of Behind the Reels is to showcase the complete production process from concept to final product, allowing partners to delve into the behind-the-scenes stories of Gamzix game creation. The event will last for a year and prepare special surprises and gifts for partners to enhance brand connections.
Meet Gary—The World Guide of Gamzix
In the event, Gamzix's mascot Gary the Goose will lead players and partners through the world of Gamzix games. Gary sheds his classic tailcoat for a signature tracksuit, playing the roles of explorer, storyteller, and lucky charm. Participants can experience a touch screen-guided exploration journey through an interactive exhibition map. The merchandise also integrates comfortable apparel with stylish travel accessories, embodying the spirit of adventure.
Brand manager Olga Ashykhmina stated, "This year marks the fifth anniversary of Gamzix, and we are launching a new game engine, upgraded graphics, and award-winning soundtracks. Gary will guide our partners through each unique game world."
Adventures Beyond the Spin
Gamzix's slot machines cover diverse scenes from Las Vegas-style casinos to Wild West saloons, from African savannahs to ancient pyramids. Each slot machine is a new marker on the map, and every spin is a step into the unknown. Behind the Reels makes this journey even more colorful.
The event will unfold both online and offline, officially kicking off at the Lisbon SBC Summit from September 16 to 18, 2025. Partners can continuously follow and participate in every step of the adventure experience.
