Renowned iGaming content provider Relax Gaming announced a new partnership agreement with Lottomart, integrating its rich online game portfolio into the operator's platform.
Under the agreement, popular titles from Relax Gaming such as 《Money Train 4》, 《Temple Tumble Megaways》, and 《Beast Mode》 will be launched on Lottomart in the coming months, bringing more high-quality entertainment experiences to players.
This partnership announcement comes as Lottomart has recently renewed its sponsorship agreements with UK TV channels U&Dave and U&Gold, and in May, launched a new UK TV advertising campaign in collaboration with Blueprint Gaming, continuing to increase its investment in brand and market promotion.
Lottomart's Commercial Director Chris Ruddock welcomed the partnership: “Relax Gaming has always been a focus studio for us, and we are delighted to introduce their content on our platform. Their portfolio includes many well-known industry hits, while continuously launching original masterpieces and integrated content from top developers. This aligns perfectly with our strategy to create a diverse game library in a safe, responsible environment.”
This partnership is also one of the first strategic agreements announced by Relax Gaming's new Chief Product Officer Tony O’Mahony. Meanwhile, the company appointed Angela van den Berg as the new Chief Legal Counsel in May, and established a partnership with DraftKings in the first quarter, accelerating its expansion in the North American market.
Additionally, Relax Gaming recently opened a new office in Belgrade, Serbia, further deepening its international layout.
Relax Gaming's Business Development Manager Cliona Griffin added: “Lottomart is known for its curated quality content and excellent player experience. We are thrilled that our flagship games will be launched on their platform, and we will support their growth path through continuous content innovation.”
