B2B game supplier Push Gaming has reached a milestone partnership with global leader bet365, launching the first co-branded game "Razor Returns bet365", a new customized version of the iconic IP series from Push Gaming.
Building on the success of the original "Razor Returns", this customized version not only retains the high volatility gameplay and core mechanics beloved by players but also introduces a new visual presentation for bet365. Redesigned symbols, backgrounds, and brand-specific colors rejuvenate the underwater exploration world, from glowing creatures to sunken treasures, all featuring the bet365 logo.
Despite the comprehensive visual upgrade, the core experience remains true to the original. Players can still look forward to "Razor Reveal", mysterious symbols, unlimited free spins, and progressive multipliers, with a maximum prize of up to 100,000 times the bet.
This new release marks the debut of Push Gaming's customized slot strategy, aimed at providing operators with content that highly matches their brand image while maintaining consistent performance standards. In the future, Push Gaming plans to continue launching more co-branded games in the second half of 2025 to strengthen its layout in regulated markets.
Push Gaming's Client Manager Shanel Cacciatolo stated that this release reflects the outstanding cooperation and shared vision between the two parties. The success of "Razor Returns" has proven its potential, and the co-branded version showcases how Push Gaming can tailor content based on top IP for strategic partners.
bet365 spokesperson added: "We are thrilled to partner with Push Gaming to launch a 'Razor Returns' that integrates unique bet365 brand elements. This not only enhances the player experience but also demonstrates our commitment to maintaining industry leadership with exclusive, high-quality content."