Sports media and betting operator LiveScore Group recently announced a strategic partnership with the X platform (formerly known as Twitter) and its xAI subsidiary. Through this collaboration, LiveScore will gain access to X platform's data and content APIs, enabling real-time conversations about sports events, fan sentiments, and breaking news.
According to the agreement, LiveScore plans to enhance its sports media content and betting products' user experience using artificial intelligence. The group stated that by analyzing real-time conversation data on the X platform, it could provide a richer sports media experience for its users, including instant delivery of news, fan reactions, and influencer comments through LiveScore and LiveScore Bet products.
Additionally, LiveScore also plans to develop new interactive features, including allowing users to share their betting slips and predictions directly through the X platform. The partnership will also improve customer service experiences, including automated responses to fan inquiries on the platform, enabling faster customer support responses.
As part of the collaboration, LiveScore will develop a "smarter" trading model that can respond to real-time sports dynamics and fan conversations on social media platforms. The company stated that this innovation would enhance the betting value provided to users and increase user engagement.
LiveScore Group CEO Sam Sadi stated: "By partnering with X and xAI, we are unleashing the ability to integrate real-time content platforms with sports media and betting. This will redefine how fans experience live sports, create new forms of interaction, and provide new ideas for the future direction of the industry."
X company's platform development director and global head Christopher Park stated: "We are excited to partner with LiveScore Group, who are pushing the boundaries of sports engagement and innovation. This collaboration demonstrates how X and xAI can help forward-thinking companies leverage real-time data and artificial intelligence to transform the industry and provide transformative experiences for global users."
With over 100 million annual users on its media and betting platforms, this partnership is expected to bring new changes to the way sports content is consumed and interacted with.
