The previous "Fifteen Years of Gambling Industry Observation" channel was mistakenly blocked by TG, this is our new channel, old fans can follow back. The new channel has added two chief writers, who are more senior than me.
"I have a network package, or I have a new game API, how should I promote it?" This is a question I've been hearing frequently in recent months, and it even led me to a trip to Malaysia two months ago to discuss this issue with a network brand.
The old thinking was that by investing in a forum or website that gathers a large number of practitioners, customers would continuously come to the door, or that investing offline in a bunch of Jeeps and restaurants could create brand effects.
This is a big mistake. We need to be clear about the current state of the industry, some channels have already exited the stage of history, while some channels have extremely low cost-effectiveness.
Traditional web platforms have gradually exited the stage of history
The emergence of TG has bridged the gambling industry from the WEB 2.0 era to the 3.0 era. I founded the largest community of practitioners in the industry (second to none), and PASA is also a new media site I created. Responsibly speaking, the traffic of all gambling media sites is currently dismal (daily UVs range from a few hundred to a thousand), and they are greatly impacted by TG, including PASA. In this situation, investing in web advertisements that easily quote tens of thousands of dollars is clearly unrealistic.
The gathering places for practitioners no longer exist
If you invested offline before 2023, I think there was still a huge opportunity. However, with POGO's restriction order, practitioners have been scattered around the world, some moving to Cambodia, Thailand, Malaysia, and others to Serbia, Albania. The cost of investing offline has exponentially increased with the dispersion of personnel. Moreover, even the police can't find these new bases, let alone you who are struggling without marketing channels...
The TG large platform ecosystem has declined
Looking at TG channels and communities, gossip dominates. Channels that used to have millions of real fans no longer exist. The TG ecosystem commonly involves buying fake fans and interactions. Real fans in communities are few and far between. Some so-called "large channels" with over a hundred thousand "fans" may actually have fewer than a hundred real fans. One identification skill is that fake volume bots will drop volume periodically, observe the traffic number at the moment they post daily, and you might just see the bot malfunction exposing the real reading numbers.
Knowing how to identify fake TG communities can save you a huge budget. Real TG communities, which make up less than 1% of the ecosystem, are not lacking in advertisements, and it's not your turn yet, nor are they necessarily cost-effective.
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Essentially, you need to know where the practitioners are
Where are the practitioners? Practitioners have shifted from focusing on specific channels in the past to being dispersed across various large and small channels and communities, with real and fake fans mixed among them, making it difficult to distinguish. Offline channels have also become extremely dispersed, so no matter what channel you invest in, you need a keen eye to identify fake volumes.
Work harder, be less lazy, and you can save a lot of marketing money for your company.
A few effective channels
1. Search engines
Create your own SEO keywords, letting customers find you actively. If you can invest in SEM, it's equally effective.
2. Self-invest FACEBOOK / Telegram ADS
Target the countries where practitioners are currently located, selecting the system language as Chinese (except for places like Malaysia where ethnic Chinese are the mainstream), which can directly find many practitioners. And TG ADS only need to be placed with search keywords.
3. Select effective group placements or active interactions
Only select small and medium-sized groups, adopting a small amount and wide coverage model, each group's placement cost is not high, and effective. If you don't want to spend money, you can directly set up an account with business information and arrange for someone to be active in the group, which can also achieve exposure and effectiveness.
4. Enter this channel community, directly facing the top executives
It goes without saying, the content of this channel has filtered out the grassroots people who love gossip. Those who can read here are basically ambitious and knowledgeable senior people, our master group portrait basically only includes three types of people, ambitious practitioners, corporate executives, and top executives. If your product is good enough, you can directly face the customers and gain recognition.
This article cites Telegram: PASA Gambling Depth
