The latest data from the Arizona Gaming Department shows that the state's sports betting market continued to grow in July 2025, with total event betting revenue reaching $463.7 million, a 13.1% increase from the same period last year. Despite player spending dropping to the lowest monthly level in a year, the overall market performance still showed a positive trend.
Overall Market Performance
In July 2025, Arizona's total sports betting revenue was $463.7 million, up 13.1% year-over-year, but down 14.6% from June. Online betting expenditures reached $462.5 million, while retail betting expenditures exceeded $1.2 million. Players recouped a total of $409.2 million from sports betting that month.
Revenue Structure and Hold Percentage
The adjusted total gaming revenue for July was $53.4 million, after deducting $12.7 million in free and promotional bets, the actual adjusted revenue was $40.7 million. This figure represents a 40.3% increase from the same period last year, but a 19.4% decrease from June. The state's sports betting hold percentage for the month was 8.8%.
Operator Market Share
In terms of operator performance, FanDuel continued to lead the market, with post-free bet revenue of $13.9 million and a total bet amount of $155.4 million, holding a rate of 8.94%. DraftKings followed with revenue of $13.1 million, betting amount of $126.1 million, and a hold rate of 10.39%. BetMGM ranked third, with revenue of $5.2 million and betting amount of $57.8 million, holding a rate of 9%.
Performance of Other Operators
Fanatics ranked fourth with revenue of $3.2 million, holding a rate of 8.86%. Bet365 ranked fifth with revenue of $2.1 million, betting amount of $32.2 million, and a hold rate of 6.52%. These figures reflect the competitive landscape of the sports betting market in Arizona.
Tax Contributions
In July, operators paid a total of $4.1 million in taxes, almost all of which came from mobile gaming (tax rate 10%), with retail gaming contributing about $8,000 in taxes (tax rate 8%). The tax data reflects the contribution of the state's sports betting market to fiscal revenue.
Market Trend Analysis
Although player spending in July dropped to the lowest level in a year, the year-over-year growth data still indicates that Arizona's sports betting market is maintaining healthy development. The competitive landscape among operators remains relatively stable, with leading companies continuing to dominate the market.
