Periodically, we collect essential content from the group to summarize and share, using AI for quick summaries to protect members' privacy and facilitate reading.
Welcome those who love the gambling industry and seek progress to join us.
There is a threshold to join the group, if you wish to apply, please click: @pasa002_bot
Topic One: Ghost Payroll
1. Typical Case
In discussions, it was mentioned that someone had been caught embezzling $600,000 by inflating salaries and headcounts, and although the company initially wanted to keep him to work off the debt, he later colluded with finance to steal $3 million and fled.
It was also mentioned that a common practice is to report 8 positions in a database when only 2 people are actually working.
2. Common Industry Phenomenon
It is noted that ghost payroll is not uncommon in outsourcing or remote positions.
In some gambling companies or Southeast Asian firms, such practices are quite common, especially when there are caps on project salaries, prompting managers or responsible persons to use ghost payrolls to siphon money.
Platforms like Yabo, Taizi, and Baisha are said to be rife with chaos and ghost payroll issues.
3. Cause Analysis
Leadership ignorance: Technical directors who don't understand technology, marketing heads who don't understand marketing, leading to unchecked inflated headcounts.
Nepotism/Internal corruption: People with good relationships where leaders do not verify details closely.
Income structure issues: With official salaries capped, management uses ghost payrolls to supplement income.
4. Atmosphere and Evaluation
The situation is seen as both absurd and somewhat "commonplace" in environments like Cambodia.
Some joke that the schemes of ghost payroll and salary fraud could be material for a book.
Others express resignation, suggesting that with corruption everywhere, it might be better to just go back to farming.
📌 Summary
In discussions, "ghost payroll" is considered a common form of corruption in the industry, characterized by:
Inflated headcounts/salaries, with positions on the books but no actual work being done;
Management's tacit or active involvement, as regular income is limited, forcing reliance on such methods to siphon money;
More common in high-risk companies and regions (Cambodian gambling circles, remote outsourcing projects, etc.);
The end result often being embezzlement and severe company losses.
Topic Two: Is deploying KOLs in the Philippines truly effective?
1. Top broadcasters vs. mid-tier broadcasters
It is mentioned that long-term contracts with top broadcasters might be effective, while mid-tier broadcasters are not very impactful.
It is also believed that top KOLs can truly bring about results, especially noticeable in platform promotions.
2. KOL's fishpond effect
Regardless of the level, KOLs are said to bring in some non-overlapping new users;
If the budget is high, different levels can be covered;
If the budget is low, investing in buying traffic is more substantial.
It is emphasized that KOLs mostly capitalize on their own "fishpond" (fan base), with limited long-term value.
3. Cost and budget considerations
Whether to use KOLs depends on the comparison between customer acquisition costs and streaming costs.
Another adds: With a low budget, it is not advisable to use KOLs, as the marginal benefits are mainly in brand exposure, not actual conversions.
4. KOLs turning into agents
It is mentioned that turning KOLs into agents requires taking the first step, which might then open up opportunities.
This hints at a cooperation model: KOLs not just receiving promotion fees but being deeply tied as channel agents.
5. KOLs' content cooperation forms
It is suggested that top KOLs should collaborate on situational short films, integrating promotional content into their regular productions for better effects.
It is stressed that it's not just about verbal mentions, but about "embedded" promotions.
6. KOLs' niche types
If it's about electronic platforms, internet-famous KOLs might be worth trying due to high user activity.
However, some feel that internet-famous KOLs are not reliable, posing greater risks.
📌 Conclusion
Top broadcasters are effective but costly, requiring long-term cooperation to be useful.
Mid-tier broadcasters are generally not favored unless the budget is sufficient, otherwise, the ROI is low.
KOL cooperation is more suitable for high-budget + brand exposure scenarios; low-budget scenarios are better off investing in traffic.
Innovative cooperation models: Trying to turn KOLs into agents, or having them shoot situational short films for soft-embedded promotions.
Niche attempts: Certain verticals (like internet-famous types) might bring in highly active users, but there are risks involved.
————
Welcome those who love the gambling industry and seek progress to join us.
There is a threshold to join the group, if you wish to apply, please click: @pasa002_bot
This article cites Telegram: PASA Gambling Depth
