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1. Bangladesh Market Situation
The project has been halted, with poor results.
Main issues are high costs, poor retention, and low per capita consumption.
Revenue is insufficient to cover operational and manpower costs, resulting in overall losses.
2. Indian Market Attempt
Promotion duration: Nearly a month.
Characteristics:
High proportion of new member bots, poor retention.
Low customer acquisition cost, direct push payback rate less than 25%.
Excellent fission effect, payback rate reached 110%, ultimately profitable.
Data:
Directly pushed about 10,000 users, fission generated about 20,000 users.
Investment cost 25,000, deposit-withdrawal difference 28,000.
Conclusion: Although direct push is not ideal in the Indian market, the long-tail effect brought by fission has great potential.
3. Philippines Deployment Model
Advertising channels: Mainly through Facebook ads and KOL collaborations.
Purchasing method: When the budget is small and competition is not fierce, the cost is lower.
Material impact:
"One-cut flow" (pure logo, register for gifts, spin the wheel) brings in volume quickly and cheaply, but the quality is poor, with low retention and per capita consumption.
Quality and strategy need to be balanced.
Carrying method: Mainly uses PWA, also includes a model of H5 registration + mandatory download of PWA after the first deposit.
SMS deployment:
Worth trying at the start, but poor quality.
Scanning number segments method is too costly, not suitable for long-term investment.
4. Product Form Comparison
Networked products: Overall retention and betting data perform better than self-developed.
Self-developed products: More flexible and controllable, but inferior in retention and per capita.
Different strategies need to be weighed, considering long-term planning.
Overall Conclusion:
➡️Bangladesh market validation failed, high cost + low efficiency, recommended to give up.
➡️Indian market has fission potential, especially suitable for low-cost user scale leveraging.
➡️Philippine market needs to combine advertising materials and carrying methods for optimization, balancing quality and cost.
➡️In product selection, the immediacy of networked products and the flexibility of self-developed each have their advantages and disadvantages, decisions should be based on team resources and target market.
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