According to data from the Danish gambling regulatory authority Spillemyndigheden, the total national gambling revenue reached 714 million Danish kroner (approximately 112 million US dollars) in August 2025, a year-on-year increase of 25.1% and a month-on-month increase of 12.6%. The growth was mainly driven by sports betting and iGaming sectors, with sports betting revenue increasing by 53.4% year-on-year to 225 million kroner, setting a new monthly high for the year; iGaming revenue grew by 20.7% to 361 million kroner. Mobile sports betting revenue accounted for 71.3%, and online slots accounted for 78.6% of iGaming revenue. The performance of the physical gambling market was mixed, with slot machine revenue slightly down by 0.7%, while casino revenue grew by 4.9% and has exceeded 30 million kroner for five consecutive months. As of the end of August, a total of 63,488 people in Denmark had registered for the self-exclusion gambling program ROFUS, with 41,362 opting for permanent exclusion.
Overall Revenue and Growth Performance
The total gambling revenue in Denmark reached 714 million Danish kroner (approximately 112 million US dollars) in August 2025, a 25.1% increase from 571 million kroner in the same period of 2024. Compared to 634 million kroner in July of this year, the growth rate was 12.6%, indicating a continuous recovery trend in the market.
The regulatory authority Spillemyndigheden noted that this performance was mainly due to strong growth in the sports betting and iGaming sectors, both achieving double-digit growth.
Sports Betting Sector Analysis
Sports betting became the fastest-growing area, with revenue in August increasing by 53.4% year-on-year to 225 million kroner, setting the highest monthly revenue record for 2025 so far. Mobile sports betting revenue reached 160 million kroner, accounting for 71.3% of the total revenue, showing a continuous strengthening of the digital trend.
Desktop sports betting revenue exceeded 37 million kroner, and retail betting revenue was 27 million kroner, reflecting a multi-channel market structure.
iGaming Market Performance
iGaming revenue grew by 20.7% to 361 million kroner, continuing to maintain its position as the main source of gambling revenue in Denmark. Online slots revenue was the highest at 284 million kroner, accounting for 78.6% of the sector's total revenue.
Other game revenues were distributed as follows: online blackjack 22.5 million kroner, roulette 16.9 million kroner, poker 8.6 million kroner, bingo 8.2 million kroner, and the remaining 21.1 million kroner from other game types.
Physical Gambling Market Conditions
The performance of the physical gambling market was mixed, with slot machine revenue down by 0.7% year-on-year to 95 million kroner. Among them, arcade physical slot machine revenue was 76.8 million kroner, and restaurant terminal revenue was 18.7 million kroner.
Physical casino revenue grew by 4.9% to 31 million kroner, maintaining above 30 million kroner for the fifth consecutive month, showing a stable recovery in this sector.
Responsible Gambling and Regulatory Data
As of the end of August, a total of 63,488 people in Denmark had registered for the ROFUS self-exclusion gambling program. Among them, 41,362 opted for permanent exclusion, and 22,126 opted for temporary exclusion, reflecting the widespread use of responsible gambling mechanisms.
Since the program was launched in 2012, about 65.2% of all registered users have chosen permanent gambling prohibition, and 16.2% have chosen a six-month prohibition period.
Growth Driving Factors Analysis
The growth in August was mainly due to the sports event cycle and the expansion of digital channels. The continuous increase in the mobile share indicates a shift in consumer preferences towards convenient digital platforms.
The stable regulatory framework and increased market maturity also support growth, keeping the Danish gambling market healthy.
Channel Distribution and User Preferences
The mobile platform has become the absolute dominant channel, accounting for 71.3% of sports betting revenue. Desktop and retail channels still maintain a certain share, meeting the needs of different user groups.
In iGaming, slots dominate, while traditional table games and card games maintain a stable share, showing market diversification.
Annual Trends and Market Positioning
In the first eight months of 2025, the Danish gambling market showed a stable recovery trend. The strong performance of sports betting and iGaming offset the slight decline in the physical sector.
Denmark, as a regulated gambling market in Europe, provides important benchmark data for regional development.
Regulatory Environment and Policy Background
Spillemyndigheden continues to monitor market development to ensure compliant operations. Denmark's regulatory framework balances market development with social responsibility, with the ROFUS plan being an important component.
Policy stability provides operators with a predictable environment, supporting long-term investments and healthy market development.
Future Outlook and Expectations
Based on the strong performance in August, the market is expected to maintain growth momentum for the remainder of 2025. Sports events and digital innovations will continue to drive revenue growth.
The physical sector may need more innovation and experience enhancement to attract customers and address the challenges of digital trends.
International Comparison and Market Characteristics
The Danish gambling market is known for its high penetration rate and mature regulation. Compared to other European markets, Denmark is a leader in digital transformation and responsible gambling.
The market structure is balanced, with sports betting, iGaming, and physical businesses each having distinctive features, forming a complementary pattern.
Economic Contribution and Social Responsibility
The gambling industry brings significant fiscal revenue to Denmark, while fulfilling social responsibilities through mechanisms like ROFUS. Balancing economic benefits with social impacts is a core goal of regulation.
Continuous monitoring and evaluation help ensure the sustainable development of the industry, minimizing potential negative impacts.
