In the entertainment industry, "voice socializing" is becoming a highly profitable new business.
The "Love Play Sauce" App from Shangqiu, Henan, China, was investigated, revealing just the tip of the iceberg of this "social + gambling" hybrid model.
On the surface, it is a regular voice friendship app—chatting in rooms, sending gifts and rewards, similar to live social platforms.
But the real core is not in the voice, but in the casino system hidden behind the voice chats.
The key to "Love Play Sauce" is not socializing, but the seven types of probability games embedded in the system, including "Beast Attack," "Lucky Throne," and "Interstellar Treasure Hunt."
The rules are extremely simple:
💎Players recharge 1 yuan to exchange for 10 diamonds, using diamonds to participate in related games. Winning high-value virtual gifts counts as a win, not winning counts as a loss.
These gifts can be monetized through the host or guild leader—after players reward, the host can withdraw cash and return it to the players proportionally.
The platform extracts a fee of 11% to 14%, and players have about 65% in hand after withdrawal. The platform takes a "cut" from each bet.
💰Three hundred million in turnover, sixty million in profit: a casino under the guise of socializing
According to court announcements, the "Love Play Sauce" App had a total recharge amount of 301 million yuan, with profits exceeding 62.91 million yuan.
Just the "Beast Attack" game alone consumed nearly 1.1 billion diamonds, equivalent to over 100 million yuan.
The entire system's cycle is extremely efficient:
1️⃣ Players recharge diamonds to enter the voice chat live rooms;
2️⃣ Participate in gambling through game mechanics;
3️⃣ The "gifts" won can be cashed out through the guild leader or host.
This is essentially a social casino using a voice chat platform as the entry point.
🌍The gamification of voice socializing
In China, such practices will be cracked down on. But in the wave of going overseas, with slight adjustments, this system can be fully implemented abroad.
In the Western market, representative products include Yubo Live, IMVU, Pococha, etc., although they are not real-money platforms. They create continuous payment motivation through the purchase of game coins for "social + virtual rewards."
But if implemented as a Sweepstakes model, it can avoid regulation. Sweepstakes is a legally existing "gambling-like mechanism" in the United States and some countries. It allows players to participate in draws or guesses with random outcomes, but must provide a "free participation path," so it is not legally considered gambling. Prizes can be gifts or cash.
🧩Huuuge Casino, Chumba Social are mature cases of this logic. Due to space limitations, the adapted models of these platforms will be further discussed in future articles. Of course, if the product can combine NFTs and cryptocurrencies for rewards, that is also feasible.
The case of "Love Play Sauce" reveals a mode of social gambling. When voice chat live rooms become betting scenes, voice chat apps become the new "soft casinos." For developers, this is a business template with strong payment momentum.
This article references Telegram: PASA Gambling Depth
