Yolo Group has officially entered the local market after obtaining two iGaming supplier licenses in the UAE. CEO Lara Falzon stated that the company will establish credibility with a first-mover advantage through a complete ecosystem of products and advanced technology stacks. The UAE is seen as a key growth area, where its transparent regulatory process and innovation-friendly environment provide a solid foundation for business development.
Strategic Layout and First-Mover Advantage
Yolo Group's subsidiaries, Hub88 Holdings and Live Online Gaming Services, have recently obtained supplier licenses issued by the UAE, allowing them to provide online gambling content to the local regulated market. CEO Lara Falzon emphasized that rapid market entry is key to establishing local presence and raising barriers against competitors. The live studio in Abu Dhabi is in its final stages and ready to commence operations at any time.
Product and Technology Dual Drive
Yolo views the UAE as a "living lab," precisely targeting player needs through content aggregation and data analysis. Its core technology stack supports rapid iteration and deployment, and integrates AI-driven personalized services. Falzon pointed out that technological superiority and a deep understanding of market needs are core levers that differentiate them from competitors.
Localization and Regulatory Collaboration
While local cultural elements such as camel racing are noteworthy, Falzon believes that localization focuses more on reducing cultural and compliance risks. The UAE's regulatory process is described as "rigorous, transparent, and cooperative," with the GCGRA (General Commercial Regulatory Authority of the UAE) displaying a partnership-oriented attitude in the approval process, encouraging innovation while maintaining effective regulation.
Market Opportunities and Future Outlook
The UAE, as a high-growth and well-regulated market, aligns with Yolo Group's strategy of moving towards full compliance. Falzon stated that the licenses not only enhance corporate credibility but also open new channels for the next phase of growth. The company will continue to explore unmet needs in the market through ongoing innovation.
