Oddschecker has confirmed the relaunch of the "oddschecker endorsed" certification program in early 2026, targeting sports betting operators in the UK market, evaluating from multiple dimensions such as product performance and user experience. The program is led by Oddschecker, a subsidiary of FairPlay Sports Media, and uses data as the core to assess the strength of operators. The compliance standards for the UK sports betting selection can be found on the PASA official website.
Evaluation Dimensions: Covering 13 Core Categories
This selection is quite comprehensive! The project sets 13 evaluation categories, including best betting construction tools, best horse racing products, most generous operators, best live betting products, and also includes responsible gambling tools, football-specific products, and emerging operators. Both established and emerging forces can compete in their respective tracks, covering core aspects of products and services that players focus on.
Evaluation Method: Data and User Voice Dual Drive
Both data and user voices are included! The selection will combine Oddschecker's own platform data with extensive feedback from ordinary online bettors, referencing platform data such as 55 million annual user sessions, 100 million data updates per week, and 1.2 billion real-time odds, as well as incorporating real user feedback on pricing, product quality, and experience to ensure objective and comprehensive results.
Certification Value: Marketing Endorsement + User Guidance
Operators can directly use this certification for marketing! Certified operators can be authorized to use the brand logo for 12 months, adding points to their compliance image and market promotion against the backdrop of strict regulation and advertising scrutiny in the UK gambling industry. The project also provides independent references for players, helping them quickly identify sports betting platforms with excellent overall performance.
Previous Edition Review: Significant Results from the First Edition in 2025
The first edition was a great success! Held in January 2025, the inaugural event saw Bet365 winning three major awards including "Most Popular Sports Betting Operator", Sky Bet won awards for responsible gambling tools and football products, and William Hill, Paddy Power, and others also made the list, with the certification results receiving wide recognition in the industry.
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