#MarketingEfficiency

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Your ads might be "fighting each other," understand Facebook audience overlap in one article!

Have you ever considered that your Facebook ads might be "infighting," competing for customers with each other? As a result, the budget is spent, but the effect is greatly discounted. This is not alarmist! This is a phenomenon that many overseas companies encounter in Facebook advertising—audience o

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Main iGaming Metrics Every Affiliate Needs to Know

Effective iGaming campaigns rely not only on engaging games or attractive prizes. To achieve significant results, it is crucial to understand the main iGaming metrics that allow monitoring and evaluating the performance of each marketing action. These indicators are crucial for guiding strategic dec

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