Can buying traffic save the big bosses of card games? Behind the first loss of Jiaxiang Interactive, a deadly trap of user frenzy.

The board game giant Hometown Interactive has handed in a report card that shocked the market: annual revenue of 1.386 billion yuan, a year-on-year decrease of 22%, and a net loss attributable to the parent of 74.17 million yuan—this is its first annual loss since its listing in 2019.Just a year ago