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At the iGB Live exhibition, Optimove announced a partnership with EGT Digital to integrate its AI-driven location-free marketing platform into EGT's modular X-Nave platform. This integration will provide operators with real-time, behavior data-driven CRM tools, enhancing personalized marketing and a
Naomi Barton, the Global Portfolio Director of iGB L!VE, stated that the London iGaming Week provides a rare opportunity for industry insiders globally to gather, engage in in-depth conversations, exchange ideas, and celebrate achievements during the week-long event. This London edition is also the
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