TV Exposure Boosts Betting Surge: BetMGM Leverages Globo for Strong Growth, BandBet's Growth Slows Down

In the Brazilian sports betting market, TV exposure has become a crucial tool for brand growth. By July 2024, BetMGM's viewership surged by 84%, with visits skyrocketing from 2.3 million in March to 24.7 million, quickly becoming one of the top 20 most visited platforms in Brazil, just five months a