Kenya has a relatively mature gambling market, including traditional casinos, lotteries, sports betting, and online gambling. The country's gambling activities are regulated by law, especially the Betting, Lotteries and Gaming Act, which stipulates the licensing and regulatory requirements for gambl
Driven by countries such as Nigeria, South Africa, and Kenya, the African gaming market is rapidly expanding. According to the latest report by Market Data Forecast, the Compound Annual Growth Rate (CAGR) of the African digital gaming market is expected to reach 11.65% from 2024 to 2033. This growth
Betika Lite is a lightweight mobile version launched by the well-known Kenyan sports betting platform Betika, specifically tailored for users with low bandwidth and older devices. While retaining core functionalities, it greatly optimizes loading speed and data usage efficiency, providing users with
Unlocking the Success of iGaming in Kenya: Traffic and Marketing StrategiesMobile-first strategy: Kenyan users predominantly access the internet on mobile phones, especially on social platforms like Facebook and Instagram. Ads and websites must be designed for mobile, starting with mobile ads befor
The Kenyan Parliament has approved the "2025 Finance Bill" which makes significant adjustments to the tax regime for the gambling industry, reducing the excise duty on gambling from 15% to 5%, expected to take effect after the President's signature. Meanwhile, the new tax mechanism also reforms the
Led by international philanthropist and economist Dr. Gloria Herndon, a new online casino platform is set to officially launch in Kenya. Operated by Top Deck Entertainment, the platform is licensed and developed in collaboration with Humanitarian Gaming International (HGI) and Electronic Gaming Solu
Booming Games announces a partnership with leading East African operator Odibets, introducing over 100 popular slot games to Kenya, marking a new chapter in its expansion in the regulated African market.iGaming content provider Booming Games has officially entered the Kenyan market, forming a distri
The Johannesburg-based startup InsaGames has officially launched its ultra-lightweight mobile gaming platform designed specifically for emerging markets, featuring low data consumption and convenient experience to address the challenges of network connectivity and device performance in regions such
To strengthen the supervision of gambling advertisements, the Kenyan government, in collaboration with multiple agencies, has introduced new regulations that explicitly prohibit celebrities, internet influencers, and content creators from endorsing gambling ads to prevent the over-glamorization of
The Communications Authority of Kenya (CA) recently imposed fines on nine television stations for broadcasting gambling-related advertisements without approval, some of which appeared during religious program slots, attracting widespread attention.The regulatory body emphasized that gambling adverti
