Event Introduction
iGX iGaming Customer Experience Summit 2025 is scheduled to be held in London, UK, from June 18 to 19.
Event content
At the iGX conference, you will have a unique opportunity to publicly evaluate your proactive player acquisition and retention strategies and capabilities alongside leading iGaming operators.
Learn from and connect with numerous CMOs and marketing leaders from top iGaming operators who will publicly share practical insights on the following aspects:
• Unlocking success across all channels: Explore strategies for collecting player data to customize epic marketing campaigns across channels, attracting and retaining gaming enthusiasts.
• Mastering the cost of traffic acquisition: Strategically allocate marketing budgets to maximize ROI in a world constantly releasing new games.
• Enhancing segmentation with AI and machine learning: Implement artificial intelligence and machine learning to reveal player insights and deliver personalized marketing campaigns at scale.
• Cracking the player retention code: Embed a central data platform to track player journeys, identify gaps, and enhance player retention rates.
• Transforming responsible gambling: Protect players through digital strategies that leverage insights into player behavior to provide a safer gaming experience.
