July 10, 2024 Fast Track, the leading player engagement platform designed for the iGaming industry, is pleased to announce The latest partnership with 4Play, a dynamic and innovative gaming operator known for the exceptional experience it provides players in casinos and sportsbooks.
4Play was launched in 2023 and quickly gained recognition in the industry, targeting the growing Brazilian market. 4Play is committed to providing an unparalleled entertainment experience, providing players with a flawless experience in Portuguese, offering popular gaming options such as casino and sports betting.
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4Play’s decision to integrate Fast Track’s CRM is part of its strategic move to enhance player retention and streamline operations through advanced automation. Fast Track’s powerful platform will enable 4Play to automate complex player journeys, ensuring every interaction is personalized and timely.
Mateus Ihering, Director of Operations at 4Play, said: “We are excited about our partnership with Fast Track to enhance our player engagement strategy "Their innovative CRM approach and commitment to creating personalized experiences for players align perfectly with 4Play's vision to improve player retention and operational efficiency."
Fast Track's CRM platform, known for its real-time data capabilities and comprehensive automation capabilities, will help 4Play achieve its business goals. By automating communication with players and optimizing the registration process, 4Play intends to significantly increase the number of depositors while maintaining high engagement from its 148,000 monthly active users.
Simon Lidzén, co-founder and CEO of Fast Track, commented: “We are very pleased to welcome 4Play to the Fast Track community. family." "Their innovative spirit and dedication to delivering a high-end experience for players makes them an ideal partner, and together we will set a new standard for player engagement and retention, ensuring 4Play continues to thrive in the competitive iGaming environment. Prosperity."
About 4Play
4Play is a cutting-edge iGaming operator offering a wide range of casino and sports betting options. Focused on the Brazilian market, 4Play provides players with an exceptional experience through its latest generation platform, multi-language support and dedication to innovation. With a rapidly growing user base, 4Play is poised to become one of the major players in the global iGaming industry.
