On July 15, 2024, Rollbit announced that it would become the new jersey chest advertising sponsor of Southampton Football Club.
As a sponsor of the newly promoted Premier League team, the crypto casino's logo will be on the men's first-team jersey as well as the club Centrally located display at St Mary's Stadium, home stadium, thereby increasing brand awareness.
Sam Norman, Head of Partnerships at Rollbit, said: "Rollbit is very pleased to announce its latest partnership with Southampton Football Club. partnership, following their incredible win in the promotion play-off final, we feel Southampton are the perfect club to start this journey as we look to continue on a global scale with one of the most respected teams in the Premier League. Expanding our reach. We believe the club’s vision reflects our commitment to innovation and excellence and look forward to joining Saints fans in this exciting new chapter for Southampton.”
The sponsorship agreement expands Rollbit's presence in the sports world, having previously partnered with Serie A football club Napoli and the world's largest FaZe Clan, one of the esports gaming teams, reached a similar agreement.
Greg Baker, Chief Revenue Officer of Southampton Football Club, commented: "We are delighted to welcome Rollbit as a leading player in the online gaming space. Leaders, becoming the official front-of-shirt advertising partner of the Saints family. This partnership marks a dynamic convergence of technology and sport at an exciting time for the club as we return to the Premier League. Together we look forward to creating unforgettable moments for our fans. moment."
Rollbit's first sponsorship with a Premier League team follows online casino operators (especially crypto casino operators) and English football's top flight The tendency for league clubs to reach agreements.
Stake.com has agreed a multi-year deal with Merseyside club Everton, while BC.Game A partnership with Southampton's fellow promotion side Leicester was formed last week.
All recent deals between gambling operators and football teams have been voluntary for Premier League clubs until the end of the 2025/26 season The ban on betting advertising on the shirt chest was reached before that.
Announcing the upcoming ban on front-of-shirt advertising, former culture minister Lucy Frazer said: "The vast majority of adults Gambling can be done safely but we must recognize that footballers are role models and they have a huge influence on young people and we want to work with institutions such as the Premier League to do the right thing for young fans."
