Starting from the 2026-27 season, the Premier League will officially implement a ban on gambling advertisements on the front of jerseys, marking the end of a sponsorship model that has continued for over twenty years. This season, 11 out of 20 clubs still have gambling companies as their main shirt
VfB Stuttgart announced that Bet365 will serve as the official sponsor for the club's 2025-26 Bundesliga season. This partnership agreement was officially announced before the club's first home game, where fans heading to the MHP Arena will see Bet365 branding displayed on LED screens, in-stadium ba
Cryptocurrency gambling operator BC.Game announced a sponsorship deal with Nigerian Professional Football League (NPFL) club Kwara United FC, becoming the main sponsor for the team's home and away jerseys for the 2025/26 season. The initial cooperation is for one year, but both parties have the opti
Pixbet once spared no expense to sign a record-breaking sponsorship deal with Brazil's largest football club, Flamengo, in an attempt to gain an early foothold in the Brazilian betting market after regulations were implemented. However, the contract ended prematurely, which the industry views as a f
Betano has officially confirmed the details of its partnership with Brazilian football powerhouse Flamengo Club, announcing that the sponsorship agreement will extend until the end of 2028. This collaboration is hailed as the largest sponsorship contract in the history of Brazilian football.The agre
Brazilian powerhouse Flamengo Club announced a new main sponsorship agreement with online betting company Betano, calling the partnership the largest commercial sponsorship in the history of Brazilian football. The agreement is still pending approval by the club's review committee and is expected to
As the 2025-26 Premier League season officially kicks off this weekend, betting sponsorships continue to dominate the front of jerseys. Despite the Premier League's announcement to ban front-of-shirt betting advertisements from the 2026-27 season, 11 out of the 20 teams this season still have bettin
As the official betting partner and sleeve sponsor of Leeds United, Ukrainian sports betting operator Parimatch UK announced the launch of a series of fan engagement activities for the new Premier League season, bringing multiple benefits to fans.The first round of activities has already partnered w
Manchester United officially announced a multi-year partnership agreement with the international betting brand Parimatch, becoming its official betting partner in parts of Asia as well as the Middle East and North Africa (MENA) regions. This partnership will take effect immediately from the Premier
SBK has officially become the official betting partner of Huddersfield Town FC in the UK, marking its second major English Football League (EFL) sponsorship deal signed this summer. Facilitated by Strive Sponsorship, the partnership will take effect from the 2025/26 season, integrating content-drive
Irish betting company Boyle Sports will sponsor TNT Sports' broadcast of the 2025/26 Premier League season with a brand new image, further expanding into the UK market.In July this year, the company just announced its sponsorship of West Ham United. In the new season, TNT Sports will broadcast 52 Pr
Kaizen Gaming's Betano brand has signed a new main sponsorship renewal agreement with the Portuguese sports club (Sporting Lisbon), extending the cooperation until the end of the 2028/29 season, further consolidating its influence in the Portuguese football field.This renewal, lasting four years, co
LiveScore has announced a partnership with Sunderland Football Club covering the upcoming 2025-26 season. According to the agreement, LiveScore Bet will become the club's official sports betting partner and the first-team jersey sleeve partner, as well as the official training kit and score partner.
Operator Bally's has officially announced becoming the main front jersey sponsor for the Premier League club Nottingham Forest for the 2025/26 season. The brand logo will not only debut on the front of the team's jerseys but will also appear prominently at Nottingham Forest's home ground—City Ground
Udinese Football Club officially announced a partnership agreement with bet365 Scores, which will become the new sleeve sponsor for the team's jerseys for the 2025-2026 season.The collaboration will debut on August 9 in an international friendly match against Werder Bremen, where the bet365 Scores b
As the 2025/26 Premier League season approaches, Leeds United has officially announced a new commercial partnership with Parimatch. Parimatch will become the official sleeve sponsor of the Leeds United men's first team, with their logo appearing on the left sleeve of the team's home and away jerseys
