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Mr. Vegas becomes the main sponsor on the England jersey: Becomes the front-of-shirt sponsor for Sheffield Wednesday for the 2025/26 season.

Mr. Vegas becomes the main sponsor on the England jersey: Becomes the front-of-shirt sponsor for Sheffield Wednesday for the 2025/26 season.

Online casino brand Mr Vegas has been officially appointed as the front jersey sponsor for Sheffield Wednesday Football Club for the 2025/26 season, marking the brand's first role as a jersey front sponsor in a UK football club. Previously, Mr Vegas was the jersey back sponsor for the club last seas

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CopyBet renews with Queens Park Rangers, continuing as the main sponsor for the 2025/26 season.

CopyBet renews with Queens Park Rangers, continuing as the main sponsor for the 2025/26 season.

CopyBet announces the renewal of its shirt sponsorship agreement with the English Championship club Queens Park Rangers (QPR), continuing as the club's main commercial partner for the 2025/26 season.Under the new agreement, the CopyBet brand logo will continue to appear on the front of the QPR men's

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SSC Napoli partners with bet365 Scores, launching a new chapter in official information and entertainment collaboration.

SSC Napoli partners with bet365 Scores, launching a new chapter in official information and entertainment collaboration.

Italian Serie A champions SSC Napoli have entered into a new partnership with the globally renowned operator bet365, designating bet365's statistics and live score app, bet365 Scores, as the official information and entertainment partner of the club.This collaboration will drive joint development of

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Soft2Bet advances its strategic layout in Romania, with Don.ro becoming the main sponsor of the Cluj Football Club.

Soft2Bet advances its strategic layout in Romania, with Don.ro becoming the main sponsor of the Cluj Football Club.

iGaming group Soft2Bet has announced that its brand targeting the Romanian market, Don.ro, has entered into a multi-year main sponsorship agreement with Liga 1 top team CFR 1907 Cluj. This marks a further deepening of Soft2Bet's localization efforts in Southeast Europe.Under the agreement, the Don.r

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Kwiff partners with Millwall for a multi-year collaboration, continuing to cultivate the UK football market.

Kwiff partners with Millwall for a multi-year collaboration, continuing to cultivate the UK football market.

Kwiff recently signed a multi-year partnership agreement with the English football club Millwall, officially becoming the club's official partner. This marks a deeper strategic cooperation extending from the previous FA Cup sleeve sponsorship.Under the new agreement, Kwiff will launch a series of fa

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Bayern Munich joins hands with Betano to sign a multi-year cooperation agreement, aiding in the global expansion strategy.

Bayern Munich joins hands with Betano to sign a multi-year cooperation agreement, aiding in the global expansion strategy.

German football powerhouse Bayern Munich has announced a three-year partnership agreement with Kaizen Gaming's brand Betano, becoming an official partner of the club until the 2027/28 season.Bayern's Deputy CEO Michael Diederich stated: "We are delighted to have Betano join our roster of partners. T

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The Game of Wealth on the Green Field: How Football is Infiltrated by Gambling and Cryptocurrency Capital?

The Game of Wealth on the Green Field: How Football is Infiltrated by Gambling and Cryptocurrency Capital?

A recent study reveals that global professional soccer is increasingly dependent on sponsorships from the gambling and cryptocurrency industries, many of which operate in legal gray areas or are entirely illegal.The survey, initiated by "Play the Game," covers data from nine top football leagues acr

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Betsson Group signs a three-year jersey sponsorship deal, becoming the main partner of Club Brugge.

Betsson Group signs a three-year jersey sponsorship deal, becoming the main partner of Club Brugge.

Betsson Group has officially become the main partner of Club Brugge in Belgium, signing a three-year shirt sponsorship deal, which is the largest sponsorship cooperation in the club's history.According to the agreement, Brugge will print the logo of Betsson Group's live score app Betfirst.sport on t

Betsson
Eurojackpot teams up with FC Twente to sign a five-year official partnership agreement.

Eurojackpot teams up with FC Twente to sign a five-year official partnership agreement.

Eurojackpot has signed a five-year cooperation agreement with the Dutch football club FC Twente, both men's and women's teams, becoming the club's official partner. According to the agreement, the logo of Nederlandse Loterij, which operates Eurojackpot, will be displayed on the sleeves of the team's

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BoyleSports partners with West Ham United, making a major return to the UK market and expanding their store network.

BoyleSports partners with West Ham United, making a major return to the UK market and expanding their store network.

Ireland operator BoyleSports announces a multi-year partnership with Premier League club West Ham United, becoming the team's new chief partner and shirt sponsor. This partnership also marks BoyleSports' official return to the UK market, with plans for a large-scale expansion.As a significant move i

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Betano becomes the official sponsor of the 2025 South American Women's Cup, continuing to layout the women's football market.

Betano becomes the official sponsor of the 2025 South American Women's Cup, continuing to layout the women's football market.

Kaizen Gaming's well-known online betting brand Betano has announced that it has officially become the official sponsor of the 2025 South American Women's Football Championship (Copa America Feminina). The tournament will be held in Ecuador from July 12 to August 2, 2025, with national women's teams

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Midnite becomes the main sponsor of Sheffield United, promoting brand layout in the Premier League.

Midnite becomes the main sponsor of Sheffield United, promoting brand layout in the Premier League.

June 30, 2025: Midnite, one of the fastest-growing online sports betting companies in the UK, has been named the main partner for Sheffield United for the 2025-26 season.The Midnite logo will appear on the front of the Blades' men's and women's first team jerseys, training gear, and adult replica ki

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GG.Bet becomes the first-ever betting company to sponsor Dynamo Kyiv, signing a three-year strategic partnership agreement.

GG.Bet becomes the first-ever betting company to sponsor Dynamo Kyiv, signing a three-year strategic partnership agreement.

As the Ukrainian football powerhouse Dynamo Kyiv celebrates its 30th championship title, the club also welcomes a historically significant new partnership—a naming rights sponsorship agreement with the betting company GG.Bet, lasting three years. This marks the first time Dynamo has granted naming r

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Midnite enters the football sponsorship market for the first time, becoming the training kit partner for Southampton for the 2025/26 season.

Midnite enters the football sponsorship market for the first time, becoming the training kit partner for Southampton for the 2025/26 season.

Southampton Football Club has officially announced a partnership with UK online betting operator Midnite for the 2025/26 season, where Midnite will serve as the official training kit partner of the club. This marks Midnite's first sponsorship deal with a football club and is a key step in their stra

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Soft2Bet Acquires Naming Rights, Three Major Danish Football Leagues Debut with New Names

Soft2Bet Acquires Naming Rights, Three Major Danish Football Leagues Debut with New Names

Following a new partnership agreement with the Danish Professional Football Association (Divisionsforeningen), iGaming operator Soft2Bet announced that its two subsidiaries will become the official title sponsors of the top three football leagues in Denmark, effective from the 2025/26 season.Accordi

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Kwiff partners with Motherwell Football Club, making its first foray into Scottish football as a jersey sponsor.

Kwiff partners with Motherwell Football Club, making its first foray into Scottish football as a jersey sponsor.

The British technology-driven betting brand Kwiff has announced a partnership with the Scottish Premiership club Motherwell Football Club, becoming its official betting partner and shirt back sponsor for the 2025/26 season. This marks Kwiff's first football sponsorship project in Scotland, with the

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