The Coljuegos-licensed operator aims to enhance its digital poker offerings with this integration, which includes EvenBet’s cash poker games and tournaments.
Since the Vinnare Group transitioned its operations online in 2019, FullReto has established itself in the Colombian market. Over the past year, FullReto reported a 184% increase in gross gaming revenue (GGR) and a 60% increase in total assets. The platform offers a wide range of gaming options including sports betting, live casino games and crash games.
The partnership will allow FullReto to take advantage of EvenBet’s features such as cross-game promotions, player segmentation and customization consistent with the FullReto brand.
Dmitry Starostenkov, CEO of EvenBet Gaming, said: “Launching our poker product with another major operator such as FullReto is a great achievement for EvenBet and strengthens our position in Latin America with our high-quality products and innovation. The solution will create a strong position for online poker in this market."
EvenBet Latin America Sales Manager Manuel Jiménez added: “FullReto is launching new verticals focused on developing its own poker ecosystem in B2C private clubs and gaming rooms that are part of Grupo Vinnare’s business structure. This Represents a differentiated strategy aimed primarily at Colombian poker enthusiasts.”
Andrés Felipe Tamayo, General Manager of FullReto, said: “This partnership is driving further growth and engagement on our platform, thanks to the special promotions we offer our users and A unique product led by Carlos Múnera, a nationally recognized player among poker players in the country."
Earlier this year, EvenBet entered the Netherlands after receiving certification from the Dutch Gambling Authority Kansspelautoriteit (KSA). The certification enables EvenBet to offer its portfolio of poker and card games to regulated gaming operators in the Netherlands, making it one of the few suppliers in this market.
EvenBet’s recent partnerships also include an agreement with Slotegrator, enabling EvenBet’s games to be integrated into various gambling platforms using Slotegrator’s APIgrator solution.
