Betr, the sports gaming and media company founded by Jake Paul and Joey Levy, announced its partnership with Betting Ladies, a community for women interested in sports and betting Strategic partnership.
The partnership aims to leverage Betting Ladies’ audience and Betr’s platform to increase the presence of women in the sports betting industry.
As part of the initiative, Betr will create bespoke content specifically for the Betting Ladies community. The first article, titled "Betting Ladies Analyzes Game 5 of the NBA Finals," will be published on Betr's social media platforms.
The partnership aims to provide resources, educational materials and community support to encourage more female participation in sports betting.
Mike Denevi, Head of Betr Media, said: “At Betr, we are committed to making sports betting more accessible to everyone, regardless of gender. Through this partnership, we can reach a diverse audience and give them what they need to succeed. tools and support needed to further this mission.”
Founded in early 2023, Betting Ladies is the central hub for female sports bettors in the United States, providing content, tips and advice in a community environment.
Val C Martinez, founder of Betting Ladies, commented: “By working together, we can break down barriers so women can fully participate in and enjoy sports betting.”
In February 2023, Betr has launched Betr Combat, a combat sports-focused media vertical featuring professional mixed martial artist Bo Nickal and combat sports personality David “The Schmo” Schmulenson.
Betr Combat provides 24/7 combat sports coverage, including original programming, fight commentary, exclusive interviews and post-fight analysis.
Additionally, in May 2023, Betr acquired the Chameleon platform from FansUnite Entertainment for over $7 million. The acquisition includes a suite of gaming solutions such as player account management, sports betting engines and casino management.
