BetMGM has partnered with Inspired Entertainment to launch the mixed sportsbook game MGM Bonus City in Michigan.
The game, which combines live dealer elements with a virtual environment, will first launch in New Jersey in October 2023 and will be available exclusively at BetMGM Casino.
MGM Bonus City uses virtual CGI, green screen technology and footage of real dealers to give players a game show-like experience.
Players can choose from eight possible outcomes on a large wheel, including four MGM-themed bonus rounds inspired by Las Vegas properties such as the New York, Luxor, MGM Grand and Bellagio.
The game also features a random multiplier that can increase player payouts.
BetMGM, a joint venture between Entain and MGM, operates a large casino platform with more than 2,800 games in North America. The company also manages a jackpot network, with the New Jersey jackpot pool currently exceeding $5.2 million.
On the financial front, BetMGM reported negative EBITDA of $123 million in the first half of 2024, despite revenue growing 6% to $1 billion. The company's financial results were in line with its forecasts over a year of investment, with a focus on improving customer experience and increasing player engagement.
In the second quarter of 2024, BetMGM's net revenue increased by 9% year-over-year and 3% from the first quarter. The company's iGaming monthly active users increased by 18% year-on-year, contributing 22% market share in the US iGaming field. BetMGM also holds a 13% market share in iGaming and sports betting in the United States and Ontario.
