Betsson Group has announced the acquisition of a number of verticals within FDJ Group’s Sporting Solutions.
The deal will see the sportsbook and casino operator acquire Sporting Solutions' trading, pricing and sports betting risk management services from FDJ.
FDJ confirmed that it will include price setting and risk management activities on behalf of betting operators, but will not include sports betting management services that FDJ operates for lottery operators.
For Betsson, it is hoped that through the acquisition of Sporting Solutions it will be able to strengthen its B2C and B2B sports betting offerings, while for the French operator the deal will allow the strategic focus of its international activities to be refocused on lotteries, sports betting and B2C and B2B2C businesses in the online gaming market.
Sporting Solutions already has partnerships with Betsson and has agreements with a number of operators, including renewing its partnership with Sky Bet last year, while also operating in the UK, Canada and South Africa, as Betsson looks to further strengthen its B2C and B2B sports Gambling products.
Jesper Svensson, CEO of Betsson Operations, said: “We are delighted to welcome the Sporting Solutions team to the Betsson Group. This acquisition is a strategic fit and provides us with high-quality technology that is already integrated into our sports betting products.
It also complements our sports betting B2B strategy, enhancing the flexibility and scalability of Betsson’s sports betting offering – both of which are key factors in the success of our B2B strategy. "
The deal comes two weeks after Betsson reported a set of positive results for the second quarter, including a 15% revenue increase driven by organic growth in its casino and sports betting divisions.
We spoke to Betsson AB CEO Pontus Lindwall after the results were announced.
