RubyPlay has formed a partnership with Latin American sports betting and gaming operator Apuesta Total to expand its presence in the Peruvian market.
The agreement will integrate several of RubyPlay’s games into Apuesta Total’s online casino platform, giving players access to games such as Immortal Ways Diamonds, Mayan Cache and Loco Habanero.
The partnership aims to increase Apuesta Total’s digital casino offerings by adding RubyPlay’s slot games to its existing platform.
Dr. Eyal Loz, chief product officer at RubyPlay, said: “This partnership provides a great opportunity for us to expand our presence in the fast-growing Peruvian market, and we look forward to offering our award-winning portfolio of games to Apuesta Total’s players.”
David Jr. Escalante, Head of Casino at Apuesta Total, added: “At Apuesta Total, we are committed to providing our online casino customers with the highest quality and most entertaining gaming experience. Partnering with RubyPlay allows us to achieve this goal and through bold Innovative player-centric content further enriches our platform, such as its popular Immortal Ways series, to meet the diverse needs of our players."
Apuesta Total has been involved in sports sponsorship, supporting several Peruvian Ligue 1 football clubs, including Alianza Lima, Universitario de Deportes, Universidad César Vallejo and Sport Boys.
In July 2024, the company entered into the Spanish market in partnership with Luckia Gaming Group, offering its product portfolio to Spanish players through Luckia’s online platform.
Earlier this year, RubyPlay launched games on Brazil's Betsul platform, marking its entry into the Brazilian gaming market. Additionally, the company has expanded into the Serbian market by partnering with MaxBet to integrate its games into MaxBet’s platform.
