The Pennsylvania Lottery has partnered with Instant Win Gaming (IWG) to launch a new eInstant game called “EZ eInstants.”
This new category is part of IWG eFastPlay, which aims to broaden the appeal of lottery online programs by offering a streamlined, instant gaming experience.
The initial launch includes three games: Prospector's Gold Rush, Firework Fortune Frenzy, and Treasure Tomb. More games are expected to launch in the coming months. The games are integrated through IWG’s InstantRGS (Remote Game Server), eliminating the need for additional development support from the iLottery platform provider.
IWG has integrated Jackpot functionality into all EZ eInstants games, powered by IWG's InstantJackpots technology. This allows players to compete for larger jackpots.
“We are very excited to have our new EZ eInstant category online,” said Pennsylvania Lottery Executive Director Drew Svitko.
“These games provided by IWG will be a great addition to our existing product portfolio and will provide new experiences and broaden the appeal of games to generate more income for Pennsylvania seniors. We plan to release multiple EZs in the future eInstant Games, we can’t wait to see how players respond to this new category.”
IWG CEO Rhydian Fisher commented: "The Pennsylvania Lottery team deserves credit for launching the first EZ eInstants products. The launch of this new product category is very exciting and, frankly, does not happen very often in the iLottery industry. .
“As the iLottery program matures, we believe it is critical as a strategic content provider to offer a variety of gaming experiences. These EZ eInstants will meet the needs of specific lottery player groups, providing the Pennsylvania Lottery with the tools to attract new players to its iLottery program. Chance."
In February 2024, IWG partnered with multinational lottery operator Allwyn to enhance Allwyn's gaming portfolio. The partnership involves Allwyn acquiring a 70% stake in IWG, with the transaction expected to close in the second half of 2024.
In addition, in October 2023, IWG partnered with the British Columbia Lottery Corporation (BCLC) to launch the Set for Life game on PlayNow.com to further expand its influence in the North American market.
