Peter & Sons has announced a new partnership with iGaming aggregator Relax Gaming. The partnership will see Peter & Sons join the Powered by Relax program, which aims to expand distribution of its games into multiple regulated markets.
The partnership will enable distribution of Peter & Sons’ games into territories governed by the UK, Denmark, Sweden, Ontario, Greece and the Malta Gambling Authority (MGA).
Yann Bautista, Commercial Director of Peter & Sons, said: “This partnership is fully aligned with our mission to push the boundaries of game design and deliver unparalleled gaming experiences. With Relax Gaming’s powerful platform and extensive network, we are confident that our games will appeal to multiple markets player."
The partnership with Relax Gaming will allow Peter & Sons to tap into Relax Gaming’s distribution capabilities to ensure its games reach a wider market while maintaining their design and quality.
Nicholas Hammon, Director of Aggregated Advertising at Relax Gaming, said: “Adding Peter and Sons’ premium content to our platform is an exciting collaboration. Peter and Sons’ unique approach to game creation and storytelling is recognized and loved by a wide range of gamers. , they are a welcome addition to the Relax family.”
In July 2024, Relax Gaming partnered with ELA Games to integrate ELA's entire catalog of games into its platform, including games such as Kraken Bay and Joker Cashpot. ELA Games also plans to expand its offering through Relax Gaming by releasing two new games every month.
Earlier this year, ELA Games partnered with BlueOcean Gaming to integrate its slots into BlueOcean’s GameHub portfolio.
