Digitain has launched the Centrivo CRM platform. This platform is designed to improve player lifecycle management and operator partner engagement by centralizing all player-related touchpoints into one hub.
The Centrivo CRM platform allows operators to manage player preferences and collect transaction and behavioral data. It is reported that this data aids in player lifecycle segmentation, communication, and marketing automation.
The platform supports multi-channel marketing communications via email, SMS, and website push notifications, and can integrate with third-party vendors.
Edmond Ghulyan, Chief Strategy Officer and Product Director of Centrivo at Digitain Group, stated: “We will continue to innovate our platform for iGaming partner operators so that operators can seamlessly centralize all player data, create activities for onboarding, activation, activity, retention, churn management, and reactivation, thus enhancing player engagement and increasing revenue.”
The Centrivo CRM platform offers audience segmentation management, marketing groups, promotional templates, dynamic bonus management, and gamification features.
These features are accessible through a reporting dashboard, allowing operators to analyze performance and optimize their CRM marketing campaigns.
Last month, Digitain launched the Centrivo Affiliate platform, which provides solutions for targeted affiliate marketing campaigns. This affiliate platform includes commission models, redirection automation, tracking optimization, and comprehensive reporting features.
In addition to the CRM and affiliate platforms, Digitain has also expanded its sports betting features. New features include "Predictor," "Betting Events," and "Engaging Sports Chat."
