Cardiff City Football Club has announced that it has received a new jersey back sponsorship from the online sports betting and casino operator QuinnBet.
As part of a two-year partnership, the QuinnBet logo will appear on the back of the Cardiff City first team jerseys this season.
A key focus of the collaboration with the operator is to raise awareness of safer gambling in sports.
In recent months, QuinnBet has secured several other agreements in football, including a deal with Northampton Football Club in September and an extended partnership with Hibernian Football Club in July last year.
Hugh Warren, Commercial Director of Cardiff City Football Club, stated: "I am delighted to welcome QuinnBet as our newest partner, joining the Cardiff City Football Club family. Committed to offering safer online gambling is one of their core values, and I hope this partnership is very successful for both parties."
Niall McPartland, Commercial and Sponsorship Director at QuinnBet, added: "Cardiff City Football Club has a long history and a good tradition of success, having competed in the top division of English football for 17 seasons, and being the only team from outside England to win the FA Cup."
"Therefore, we are very honoured to begin this two-year partnership. We intend to use this collaboration to promote our brand together with Safer Gambling, which is crucial for our business, and Cardiff City Football Club fully supports us. We wish every member of the club all the best for the upcoming season."