Imagine Live has been approved by the Swedish Gambling Authority to offer its portfolio of gambling products in Sweden.
This decision allows Imagine Live to expand its business in the regulated European market and reflects the company's compliance with the strict standards of the Swedish regulatory authorities.
The approval process required a detailed assessment by the Swedish Gambling Authority, known for its stringent regulatory standards.
The license permits Imagine Live to offer its live dealer game suite, which includes classic casino games like blackjack, baccarat, and roulette, as well as game show-style games such as "Robin The Fair".
Earlier this year, Imagine Live established a partnership with iGaming industry platform provider SoftGamings. This collaboration has enabled Imagine Live's games to be integrated into the SoftGamings platform, thereby expanding operators' access to its content.
As Imagine Live enters the Swedish market, the Swedish Gambling Authority continues to work diligently to regulate and maintain a compliant, safe gambling environment. The authority recently took action against unlicensed operators, including banning several companies from operating without the necessary licenses.
The approval of Imagine Live aligns with the authority's goal to ensure that all gambling activities are conducted by licensed operators.
Imagine Live's approval is similar to that of the industry, such as Galaxsys, which received Swedish authorization to offer its games in the country. These approvals highlight the interest of game providers in operating within regulated markets, utilizing established legal frameworks to ensure compliance and consumer safety.
In May 2024, Imagine Live appointed Barry Mahon as Chief Business Officer. With 30 years of industry experience, Mahon is expected to support the company's strategic growth and operational plans as it explores new markets.
