Inspired Entertainment has established a five-year strategic partnership with Mecca Bingo to enhance the customer gaming experience of this UK bingo operator.
The project is valued at approximately $12.7 million, with Inspired set to install an additional 170 gaming machines across Mecca Bingo's venues throughout the UK, and to provide a full-service package to "ensure optimal performance and lifespan."
The igaming supplier added that this collaboration will help to "elevate the gaming experience of Mecca Bingo's customers, bringing cutting-edge technology and entertainment to bingo halls across the nation."
Inspired's Managing Director (Leisure), Peter Davies, commented: "We are delighted to expand our partnership with Mecca Bingo. Our state-of-the-art gaming machines are designed to deliver an exceptional entertainment experience, and our dedicated service package will ensure these machines are maintained in prime condition.
"This partnership is a significant milestone for both companies, and we are committed to supporting Mecca Bingo in providing an unparalleled gaming experience for its customers."
Inspired announced that the installation process would begin immediately, with the new gaming machines being rolled out in planned phases to ensure a "seamless integration" at all Mecca Bingo venues.
Mecca Bingo's Slots Director, Mark Jepp, noted: "The collaboration with Inspired marks an exciting new chapter for Mecca Bingo."
"We are dedicated to providing our customers with the best bingo gaming experience, and supported by a strong service agreement, these new machines will play a crucial role in achieving this goal. We look forward to seeing our customers enjoy the enhanced game options these machines provide."