Superbet Group, a major player in the European betting and sports betting field, recently made a big move by officially renaming itself Super Technologies. This is not just a simple name change, but signifies the company's complete transformation from a leading global sports betting operator to a technology platform company focused on technology and product development.
Strategic Shift Behind the Brand Reshaping
According to the statement released by the group last Friday, the company will present itself with the new identity "Super" in the future. Hans-Holger Albrecht, the chairman of the board, said that this is a "natural step" in the company's development, aiming to create a technology platform that can lead the future of entertainment. This renaming is to demonstrate their determination to shape a fan-centered entertainment future.
Interestingly, although the group is transforming into a technology company, it has no intention of giving up its existing "cash cow" business. The group clearly stated that in core markets such as Brazil, Romania, and Poland, the original commercial brands will continue to operate as usual, betting as usual, gaming as usual, everything remains unchanged. But after renaming to "Super", it will be able to free up hands to seek new growth opportunities in other global markets, especially in the fields of technology and products.
Core Management Shuffle, Founder Returns to Take Sole Charge
This strategic transformation is also accompanied by a drastic adjustment in senior personnel. As early as October this year, the group had already announced a major overhaul of the management team. The biggest change is that Sasha Dragić, the company's founder, will become the sole CEO of the group starting from January 1, 2026.
Dragić only returned to the company as co-CEO last September, and this time taking sole charge is described by him as another "natural step" in the group's growth journey. Regarding this renaming, he stated that the new brand better reflects the group's "legacy and ambition." He particularly emphasized that the "play stack" developed by Super will not only be a technological foundation but also a growth engine for the group, helping to launch new brands faster, build a stronger partner ecosystem, and establish deeper fan connections.
In addition to Dragić's role change, the former co-CEO Jimmy Maiman will step down next January and return to the board of directors. Meanwhile, the current COO of the group, Albert Simonsen Thorne, will become the deputy CEO, and Eamon O'Loughlin will be promoted from International COO to the group's COO.
Aiming at the Next Generation, Building "Game Tech Platform" Ambitions
So, what exactly does the transformed Super want to do? From the words of the senior management, we can clearly see its technological ambitions. Dragić introduced a core concept: to build a globally leading "game-tech platform", to power the new generation of immersive entertainment ecosystems.
The new deputy CEO, Simonsen Thorne, also outlined this mission: "Our mission is to build technology that supports the next generation of sports, gaming, and fan experiences." He believes that by transforming everyday interactions into user loyalty and then converting loyalty into deeper engagement, Super's goal is to create value.
This means that Super wants to build a broad platform, a world co-designed for players, partners, and fans. From product solutions to original content, its ambition is to control the complete user experience chain. This shift from "operating casinos" to "building entertainment technology infrastructure" reflects a cutting-edge strategic exploration by global gambling and entertainment giants, and it is worth continuously following its developments on the PASA official website.
————
This article is from "PASA-Global iGaming Leaders" gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
