ComeOn Group has announced a new partnership with Highlight Games. This collaboration aims to enhance ComeOn's sports betting products by launching a series of new virtual sports products.
The core of this new product range is "Soccerbet," a virtual sports product covering well-known football leagues such as La Liga, Ligue 1, and Serie A.
Besides football, the partnership will also soon launch virtual ATP tennis and MotoGP races in selected markets.
Incorporating virtual sports into its proprietary platform marks a significant upgrade in the entertainment options available to ComeOn Group's customers. Employing innovative video technology, this new product aims to elevate the virtual sports experience to new heights.
In addition to the virtual sports enhancements, ComeOn Group is also excited to launch the revolutionary betting game MILLEN in Sweden, based on the group's flagship brand ComeOn!.
Players have the opportunity to correctly bet on nine popular matches each week and win up to 1 million Swedish kronor. This game is supported by a renewed agreement with technology partner Splash Tech, hoping to attract a broad base of football enthusiasts.
In related partnership news, ComeOn Group has also recently expanded its partnership with Optimove.
