Manchester City Football Club announces a new multi-year partnership with the operator Betway. The agreement will come into effect at the start of the 2024/25 season, establishing Betway as the club's official global betting partner.
To commemorate this partnership, representatives from both organizations participated in the iconic bell-ringing ceremony at the New York Stock Exchange.
This collaboration brings Manchester City into Betway's sports sponsorship portfolio, which already includes teams from the English Premier League, La Liga, the NBA, and other major leagues.
The partnership will involve various activities and exclusive content opportunities. Betway's brand will appear across digital and stadium assets. Furthermore, both entities will collaborate to provide training on betting integrity and responsible gambling for all players, coaches, management, and staff of Manchester City.
Speaking about the partnership, Ferran Soriano said, "We are delighted to announce today that Betway is our official global betting partner. As a globally recognized brand, Betway has extensive experience and a history of collaborating with top sports brands, and we are excited to continue this partnership throughout the process."
Neal Menashe added, "We are extremely pleased to become the official global betting partner of Manchester City. This agreement cements our position among the top partners in the Premier League, ensuring our Betway brand can reach fans around every corner of the globe."
