Provider Boldplay announces a new content integration partnership with operator Kickr as the company aims to expand its distribution pool.
With this latest development, Boldplay has now launched its gaming portfolio on Kickr's social casino platform.
2024 is a year of expansion for the gaming provider, as it tries to broaden its influence in the LAtAm region by obtaining a Peruvian license in March. Following the regulation of the Peruvian online gambling market last October, Boldplay has become one of the hundreds of gambling suppliers, providers, and operators seeking approval from the Peruvian Ministry of Foreign Trade and Tourism (MINCETUR) to enter the market.
Recently, Boldplay also obtained a British gambling license, allowing it to offer games to players in the UK and to extend its influence on the European continent. This move, launched in April, makes the UK the fourth European jurisdiction where Boldplay has now obtained a license, with the other jurisdictions being Malta, Romania, and Gibraltar.
In addition, Boldplay has reached a similar content distribution arrangement with Hub88 in June. Now, it hopes that offering its online casino products through Kickr's platform will expand its customer base.
Boldplay CEO Valli Fragoso said about the new deal: "We are thrilled to bring our top casino games to Kickr's platform. This partnership allows us to expand our influence and introduce our products to a community that values entertainment and social interaction. We believe that Kickr users will appreciate the quality and diversity brought by our games."
