The World Snooker Tour (WST) has announced Unibet as the new main partner for the UK Snooker Open.
The event will take place from September 23 to 29 at the Centaur Arena in Cheltenham Racecourse, featuring several of snooker's greatest legends, including Ronnie O'Sullivan, Judd Trump, Mark Allen, Kyren Wilson, and the defending champion Mark Williams.
The tournament retains the FA Cup-style random draw format, which could set up high-stakes matches between top players from the start.
The qualifiers kicked off on July 31 in Leicester with 128 players competing, and the winners will advance to the finals held in Cheltenham.
In related partnership news, earlier this year, Unibet also reached an agreement with the Professional Fighters League (PFL). According to the agreement, Unibet will be the official sports betting and gaming partner for the PFL Europe in the UK and France for 2024 and 2025.
