Kambi announces the release of its 2024 European Championship and Copa America report, featuring data insights from Kambi's global partner network.
The report covers the European Football Championship and Copa America, showcasing trends and behaviors related to football betting. The data is sourced from Kambi's operator network and provides insights into the tournaments and the potential future impacts on football betting.
Key highlights of the report include:
Popular markets for each tournament
Tournament round retention rates
Growth of Bet Builder compared to the 2020 tournament (held in 2021)
Insights into electronic football betting activities during and after the matches
The rise of Kambi Bet Builder is one of the main highlights, with over 17 million individual bet builders across the two tournaments.
In the 2024 European Championship betting, 18% was done through the bet builder, up from 8% in the 2020 tournament (held in 2021), while Copa America saw a slightly higher figure, with nearly 25% of bets made through the bet builder.
Copa America bettors also favored larger, multi-round combinations—Kambi's data shows that 15% of Copa America bettors included four selections, compared to about 8% for the 2024 European Championship.
The study also found that those using the bet builder were more likely to return to bet in the later stages of the tournament, highlighting the huge potential for user engagement offered by high-quality bet builders—especially those that allow flexible combinations within the same event and across different events and sports.
During the 2024 European Championship and Copa America, player props surged on the Kambi network, with "player shots" ranking among the top five pre-match offers for both tournaments, while Kambi continues to expand its range of complex markets, including "player scores or assists" and "player scores from outside the box."
