Chelsea Football Club has confirmed a new partnership with African online gaming and betting platform MSport.
This collaboration aims to enhance both parties' influence in the African market, while also hoping to increase consumer engagement in the region.
This five-time Premier League champion team has a long history in Africa, with one of its greatest players, Didier Drogba, hailing from Ivory Coast. The partnership aims to further strengthen this connection and link Chelsea Football Club with the vast fanbase on the African continent.
Chelsea Football Club's Chief Revenue Officer, Casper Stylsvig, stated: "We are delighted to partner with MSport, who are committed to providing exceptional experiences and driving innovation.
"Africa remains an important region for the club, where we have a large number of loyal and passionate fans, providing support for the club. This partnership highlights our shared desire to expand our influence in the African region and offer fans engaging, immersive experiences."
MSport detailed its focus on providing a unique interface for the African player community and has established a strong foothold in countries like Nigeria and Ghana.
MSport's Director of Sports Betting, Adrian Cheka, added: "We are thrilled to announce a new partnership with Chelsea Football Club. This collaboration is not just a business partnership but also a celebration and strengthening of the natural bond between two winning entities."
"Chelsea Football Club has a long history with African players and fans, and our common goal is to break boundaries and set new standards of excellence in the African market."
