LiveScore Bet's latest TVC aims to lead viewers into the world of Total Betting, representing a new campaign that showcases the LiveScore brand's 25-year tradition of satisfying sports fans with "simple, insightful, live, and beneficial products".
In addition to launching the new TVC, the brand also announced "a comprehensive media plan" that will utilize "premium sports programming" on Sky Sports and RTE platforms.
The latter is the national broadcaster of the country.
In turn, the new comprehensive plan will ensure the new campaign benefits from "broad recognition".
LiveScore Bet collaborates with media agency SparkFoundry and has signed a partnership with Sky Sports to ensure the new TVC will "revolve around top sports broadcasts, including English football, major golf tournaments, Premier League darts, and other entertainment content".
The Sky Sports package features linear and on-demand platforms, complies with current regulations and provisions, and is expected to reach about 1.5 million male viewers in the new season.
Similarly, the RTE package features advertising on "about 22 European Championship free match days" and will cover all knockout games including the finals, estimated to reach about 40% of LiveScore Bet's target Irish population.
By strategically aligning new advertising with highly anticipated sports events, the brand will benefit from a strategic position that enables it to "attract a dedicated sports audience, enhancing brand awareness and engagement".
As one of the UK's fastest-growing sports betting brands, LiveScore Bet has been widely recognized with prestigious industry awards, including the Best Mobile Product of the Year at the 2023 International Gaming Awards, Rising Star at the 2022 EGR Operator Awards, and the SBC 2022 Sports Betting Innovation Award at the 2022 EGR Marketing Awards.
In April, LiveScore celebrated its 25th anniversary by releasing its "Evolution of the Fan" report, highlighting the evolution of the football community over the past twenty-five years.
In September 2022, LiveScore signed a deal with Swiss media and technology company Ringier to inject an investment of $57.4 million into the group.
Last month, LiveScore Group moved its Virgin Bet brand to the Kambi sports betting platform, following its long-term plan to enhance the sports betting experience for users.
