Hard Rock Digital's Executive Managing Director and President, Matt Primeaux, commented: "Our message is simple — no matter who you are or how you play, we want you to have fun with us at Hard Rock Bet. Just like our previous campaigns, it's important for us to enable players to see themselves in these spaces, especially those who kicked off the first football season in Florida and embraced legal sports betting and our top-tier app with enthusiasm."
"For a brand that integrates sports, music, and entertainment, Post Malone is the perfect partner for our campaign, truly embodying our hard rock spirit," he added.
The campaign will be launched across major national markets, including television, streaming TV, radio, streaming audio, social media, and outdoor events.
This continues the trend of operators leveraging major music ambassadors to maximize their impact in the U.S. market.
Music legend John Legend also recently participated in Hard Rock's Roll with Us campaign alongside Noah Kahan.
Kahan stated, "I am honored to be part of this hard rock event and to have the opportunity to record my rendition of one of the greatest songs ever; I can't wait for fans to hear it during the event."
