Aristocrat Interactive is the recently renamed real money gaming (RMG) division of Aristocrat, now partnered with UK operator Vickers.Bet.
Under the agreement, Vickers.Bet will transition to Aristocrat Interactive's iGaming and sports solutions, marking the first transaction in the UK for Aristocrat Interactive's iGaming white label division.
As part of this partnership, Vickers.Bet will integrate a range of online casino games and sports betting technology from Aristocrat Interactive. This includes games like Double Bubble, Secrets of the Phoenix, and Buffalo, as well as a broader array of games offered through the Aristocrat aggregation platform.
Additionally, the platform will also integrate international horse racing services, expanding Vickers.Bet's existing product portfolio.
Freddie Bowring, Vice President of Sales at Aristocrat Interactive, stated: "At a time when many B2B suppliers are facing challenges, this partnership highlights our strategy to expand Aristocrat Interactive's influence in the UK market."
Aristocrat Interactive was officially established earlier this year, consolidating the businesses of Anaxi and NeoGames into one entity.
The division operates through five business units: iLottery, Content & Aggregation, Gaming Systems, iGaming & Sports, and iGaming White Label.
Each unit focuses on delivering specific services in the digital gaming domain, with the iGaming White Label division targeting independent operators in regulated markets.
Vickers.Bet has recently undergone a restructuring, consolidating multiple business units into a unified operational division, aimed at streamlining its products and enhancing its global competitive position in the digital gaming industry.
